Handcrafted Learning, a learning and development company that creates learning experiences for Fortune 500 companies, launched an offer for new clients: custom impact measurement plans to help Fortune 500 companies track the impact of skill development programs. Each measurement plan is designed to reveal changes in employee behavior and organizational culture.
Handcrafted Learning is known for developing highly interactive learning experiences that are simulations of the jobs people do. In those experiences, users make choices, make mistakes, and experience the outcomes of their decisions. The announcement of this offer means that new Handcrafted Learning clients will receive an accompanying impact measurement plan that allows them to track the concrete outcomes of learning experiences and learning journeys.
“Since our founding, we’ve designed impact measurement strategies for select clients,” said Handcrafted Learning’s owner and co-founder, Dorothy Cafino Finnigan. “We’re excited to now offer that service to all our partners.” Handcrafted Learning’s impact measurement model avoids the pitfalls of traditional methods. “If you deploy surveys that ask ‘did you enjoy this training,’ you’re not going to find out if the learning experience was effective. Instead, we measure four areas of impact: business outcomes, job performance, behavioral indicators, and personal experience.”
At Handcrafted Learning, the desired outcomes are what guide the learning experience design. “When we kick off projects, I ask clients: What are you being measured on? What metric are you trying to move?” said Lead Learning Experience Designer Tony Clavelli. “Once we know the business outcomes we’re working towards, we identify the employee behaviors most likely to improve those metrics. Then, we design learning experiences that give employees the opportunity to practice those behaviors.”
Examples of past impact measurement strategies include A/B tests measuring sales for a major retailer, equity and inclusion metrics for a healthcare organization, and performance data on speed and accuracy for a global transportation company.