“Nobody knows anything until they see a prototype.”

Our process is that of a sculptor who starts with a clay model to test their ideas (Functionality Prototype), then experiments with potential materials, whether stone, marble, or bronze (Visual Prototype). They next create a small version of the sculpture in the chosen material (Combined Prototype), before casting the sculpture at full size (Alpha) and polishing it until it's finished (Gold).

Prototyping is common to all creative arts. Start with rough prototypes, where discovery is easier and less expensive, before committing resources to the final piece.

As learning experience designers, we create prototypes for eLearning using digital tools like Storyline. We use interactive slide decks and physical game materials to develop prototypes for instructor-led experiences. And we prototype virtual workshops in platforms like Zoom.

No matter what tools we use, we create prototypes quickly, within days of meeting a client. We know from decades of experience that nobody knows anything until they see a prototype.